'There are certain things about Jewish music we feel are very unique, but there are also other parts of it that sound like music we hear every day on the radio,' he says. 'The difference is that concerts are performed with interaction in mind. That's very important. We don't expect everyone in the audience to know the words to a song sung in Hebrew, but we perform it in such a way that they'll be able to sing along with us.
'At secular shows, the artist is the star. At Jewish shows, the person on stage is the liaison. The music is educational and encompasses a tradition. My job is to present it to the audience and let them lead themselves.'