Wednesday, October 14, 2009

On Jewish Music Promo Style

Teruah compares two different approaches to album promo copy. Methinks he gives way too much credit to the Chasidi News approach. I don't think too many people in the frum world find those informative either. I know that I usually don't, and I know who most of the people being name-dropped are.

Of course, Chasidi News' poor Hebrew to English manglings don't help things, but even the Hebrew album previews usually contain little if any useful information. It's even worse in context, where an email features twenty or so new albums all featuring "the best of composers" and "hits".

One of these days, we just might have to do a "Best of Chasidi News" post.