Thursday, November 29, 2007

Who Writes This Stuff??? (JM PR)

This wins the award for best JM PR of the year.
Thursday November 29 sees the nationwide release of 2ND Dance, a groundbreaking new album. For the past several years, Jewish music has been moving in many exciting new directions, now Negunim Orchestra materializes and everything is on wheels. Mechel Mandel and Yitzy Schwartz, after years on the inside of the highest ranks of the Jewish music establishment, have decided to go one further. They have collaborated on a band that achieves what many thought too good to be true, combining talent from the four corners of the world of music, coordinating it for the occasion at hand, and producing work with the uniformity of genius.

For over a year now they have been waking up the sleepy corners of our imagination at every kind of Jewish event, from Concerts to Weddings to Bar Mitzvahs. Their new album displays all the creative ingenuity and supervisory polish at their ample disposals. It features the finest musicians provided by Negunim Orchestra, and it introduces Yosef Chiam Shwekey (younger brother of Yaakov) the most promising debut in any number of years. Singers include Dovid Gabay, Yishai Lapidot, Yisroel Williger, Michoel Schnitzler, Shlomo Simcha, Eli Levine, Pruz, Mendy Wald, Ieshula Ishakes, Yoily Greenfeld, Yackov Young, Mendy Werzberger, Shira Choir.

The production crew has been joined together from both Americas, Europe and Israel. The string instruments modulate the soul out of the rhythm and the beat out of the spirit. The brass is a novel recipe of classic and cutting edge methods. The mixing, by mastermind Eli Leshinsky, exhibits more inventive daring then Jewish music has yet heard, and the production genius of Mechel Mandel and Yitzy Schwartz lead you to rethink your entire approach to the contemporary Jewish music scene. There is more bottled energy in this album than your headphones can absorb. Covering classics and introducing some original songs, this is definitely the album that will be remembered.