Tuesday, April 27, 2004

The Return of Evan and Jaron

Jewsweek writes about Evan and Jaron.
The new pricing experiment isn't the only the aspect of their careers the Lowensteins are hoping to change. Despite promises otherwise, Columbia touted Evan and Jaron not on their musical talents -- a soulful modern-day Simon and Garfunkel -- but on their religious observance and their teen heartthrob status. "We kept Shabbos. Like Shabbos is really sexy," Evan says sarcastically. "We don't have a problem talking about the fact that we don't play on Friday nights, but it was the underbelly. We never even discussed it. It was never an issue until Columbia Records used it as a platform for publicity."